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W&K's 'grrr' scoops top prizes at Cannes 2005.(Wieden and Kennedy Inc.)
Wieden & Kennedy takes Grand Prix, a Titanium gold and Journalists' Award.
This year's Cannes International Advertising Festival was dominated - as most suspected it would be - by Wieden & Kennedy London's 'grrr' ad for Honda.
The ad - art directed and written by Sean Thompson, Michael Russoff and Richard Russell - scooped a Titanium gold, the Grand Prix in the Film category and the Film Journalists' Award for best ad. The W&K managing director, Neil Christie, said: 'We didn't get too excited by the hype because we had the same thing two years ago with 'cog' and didn't win anything.'
The UK took 73 separate awards, 18 were gold, 25 were silver and 30 were bronze.
DDB London took the biggest UK haul, with 14 awards and was the runner-up to TBWA\Paris in the Agency of the Year category. Most of DDB's awards were for its work for Harvey Nichols, for which it won eight golds and four silvers in the Press and Outdoor categories. DDB also took a silver in the Press category for 'King Kong' and a bronze in the Film category for 'Singin' in the rain'.
Three agencies won golds in the Film category - ...
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