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RNID pitches out pounds 4m public awareness task.(Royal National Institute for the Deaf)(Brief Article)
The Royal National Institute for the Deaf is looking for an ad agency to handle its pounds 4 million advertising account.
The charity plans to invest for the first time in TV advertising, having concentrated on direct marketing and radio in the past. It is drawing up a longlist of eight agencies and plans to trim this down to four for the final pitch.
The brief for the campaign will be to promote hearing aids and raise awareness of them among the general public, in a bid to make wearing the devices more socially acceptable.
There will also be a brief to highlight the damaging effect that exposure to loud music at concerts and nightclubs can have on hearing in later life.
In 2004, the company appointed ...
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