AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
More Th>n hands Stephens Francis Whitson DM brief.(direct marketing)(Appointment)(Brief Article)
More Th>n, the Royal & Sun Alliance-owned direct insurance brand, has appointed the direct start-up Stephens Francis Whitson to handle its pounds 10 million consolidated direct marketing account.
The agency, which launched in January this year with backing from Vallance Carruthers Coleman Priest, triumphed in a five-way battle for the business.
The losing shops were Craik Jones Watson Mitchell Voelkel, Toast, Tullo Marshall Warren and Barraclough Edwards Chamberlain.
The agency replaces a roster of agencies that included WWAV Rapp Collins and Hawkins Direct. The brief covers acquisition and customer marketing.
More Th>n is the first ...
- IN BRIEF: Stephens Francis Whitson appointed.(The O2 appointed Stephens Francis...
- Magazine article from: Marketing Week April 6, 2006 700+ words
Stephens Francis Whitson has been picked to handle direct marketing for The O2, formerly the Millennium Dome. The agency won the brief after a pitch against BLAC and The Communications Agency. Copyright: Centaur Communications Ltd. and licensors
- Ebookers hands task to Stephens Francis Whitson.(ebookers PLC)(Brief Article)
- Magazine article from: Precision Marketing August 26, 2005 700+ words
Online travel operator Ebookers has appointed Stephens Francis Whitson (SFW) to work on its prospect and customer marketing programme. The agency will initially roll out campaigns to create an ongoing...
- IN BRIEF: SFW appointed by Aviva.(Stephens Francis Whitson)(Brief article)
- Magazine article from: Marketing Week April 5, 2007 700+ words
Stephens Francis Whitson (SFW) has been appointed by Aviva asset management brand Morley as its lead marketing communications agency. The appointment comes as part of a wider review of Morley's agency roster. Copyright: Centaur Communications Ltd. and licensors
- Stephens shop lands Callaway Golf Euro brief.(Stephens Francis Whitson;...
- Magazine article from: Precision Marketing July 15, 2005 700+ words
VCCP start-up Stephens Francis Whitson (SFW) has been charged with developing a pan-European customer management programme for golf club manufacturer Callaway Golf...
- IN BRIEF: Kimber takes top data role at SFW.(Stephens Francis Whitson )(Brief...
- Magazine article from: Precision Marketing May 30, 2008 700+ words
Former Wegener DM marketing director Caroline Kimber has joined Stephens Francis Whitson as head of data planning. Kimber, who left Wegener two weeks after it was bought by DLG as part of a senior management exodus...
- Stephens start-up scoops More Th>n.(Financial services provider signs...
- Magazine article from: Precision Marketing July 1, 2005 700+ words
Financial services provider More Th>n has chosen start-up Stephens Francis Whitson (SFW) as the sole agency on its #10m direct marketing account. The shop won a pitch against Barraclough Edwards Chamberlain...
- Callaway Golf in online drive to bolster data.(online campaign)(Brief article)
- Magazine article from: Precision Marketing July 28, 2006 700+ words
...to recommend a friend. The drive, created by Stephens Francis Whitson, will involve a viral- style email to prospects...Callaway site. Ben Stephens, managing partner at Stephens Francis Whitson, says: "This work uses direct marketing principles...
- More Th>n launches 'value added' package.
- Press release article from: M2 Presswire October 15, 2007 700+ words
...its customers. The initiative, developed by Stephens Francis Whitson is a microsite accessed through the MORE TH...offers updated regularly. Ends Notes to Editors: Stephens Francis Whitson was founded in 2005 as a joint venture between...
