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MWO lands launch of Swiftcover.com.(Mortimer Whittaker O'Sullivan)(Brief Article)
Mortimer Whittaker O'Sullivan has gone some way towards plugging the gap created by the loss of its pounds 35 million Direct Line business by picking up the launch assignment for an online insurance provider.
Swiftcover.com is about to introduce itself via a national TV ad campaign backed by a pounds 12 million budget.
The company, which is headed by the former Churchill Insurance board director Andrew Blowers, aims to capitalise on the growing amount of car insurance business conducted online.
The figure has risen from around 15 per cent three years ago to 40 per cent today.
MWO was appointed without a formal pitch, although the company held discussions with a number of agencies. Media planning and buying will be handled by Initiative.
Blowers said: 'MWO's experience with Direct Line is obviously helpful and the agency knows the ...
- 35m [pounds sterling] Direct Line brief up for grabs.(Agencies)(for Mortimer...
- Magazine article from: Marketing Week Stones, John July 15, 2004 700+ words
Direct Line is reviewing its 35m...advertising account at Mortimer Whittaker O'Sullivan (MWO...The review will cover Direct Line's home, motor, travel...business was weakened when Direct Line moved its 1.8m [pounds...
- Mortimer Whittaker O'Sullivan. (Digests).(Direct Line insurance campaign)(Brief...
- Magazine article from: Marketing Week March 13, 2003 700+ words
Mortimer Whittaker O'Sullivan has created the TV advertising for Direct Line's [pounds sterling]15m campaign for its motor and home insurance business. The ads feature the young couple and old grannies who first appeared last year.
- Direct Line pitch threat to agency.(reviewing life assurance account by...
- Magazine article from: Marketing Week Stones, John June 19, 2003 700+ words
...Scotland-owned Direct Line is reviewing...account, held by Mortimer Whittaker O'Sullivan...month. The Direct Line review is being...assurance. Mortimer Whittaker O'Sullivan...inserts for Direct Line's life assurance...
- Mortimer Whittaker O'Sullivan.(Digests)(Brief Article)
- Magazine article from: Marketing Week August 19, 2004 700+ words
Mortimer Whittaker O'Sullivan has lost the 40m [pounds sterling] Direct Line account. Direct Line has shortlisted four agencies to pitch for the business, including Clemmow Hornby Inge, Ogilvy & Mather, Burkitt DDB and WCRS. A decision is expected imminently.
- Mortimer Whittaker O'Sullivan.
- Magazine article from: Marketing Week May 24, 2001 700+ words
Mortimer Whittaker O'Sullivan has unveiled credits and break-bumpers for Direct Line's sponsorship of ITV's Better Homes, which goes on air from May 24. They will feature a character called DIY Dave, whose DIY tasks go horribly wrong.
- Mortimer Whittaker O'Sullivan. (Digests).(Mortimer Whittaker O'Sullivan creates...
- Magazine article from: Marketing Week March 27, 2003 700+ words
Mortimer Whittaker O'Sullivan has created London bus-side advertising to promote AOL's broadband services in a two-week campaign beginning on March 31.
- Mortimer Whittaker O'Sullivan. (Digests).(campaign for AOL broadband...
- Magazine article from: Marketing Week October 31, 2002 700+ words
Mortimer Whittaker O'Sullivan has created a poster and press campaign for AOL. The campaign promotes AOL's [pounds sterling]27.99 a month broadband package, which launched earlier this month.
- Mortimer Whittaker O'Sullivan campaign.(Ryvita Co. contracts)(Brief Article)
- Magazine article from: Marketing Week December 16, 2004 700+ words
Mortimer Whittaker O'Sullivan has created a New Year women's press advertising campaign for crispbread brand Ryvita. It will have the strapline...