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Dollond & Aitchison hands pounds 4 million account to Delaney Lund Knox Warren.(Brief Article)
The optometric retailer Dollond & Aitchison has handed Delaney Lund Knox Warren & Partners its pounds 4 million account without a pitch.
The account has been without an agency since it split from DFGW last year. Its most famous advertising was created by Lowe and starred Burt Reynolds.
DLKW was appointed by D&A's marketing director, Alison Portes. The brief is to help the brand modernise and grow its share against the market leader, Specsavers. A possible move into TV advertising is being debated.
D&A's recent marketing strategy has centred on press ads. Last year, the brand ...
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Delaney Lund Knox Warren has created an advertising campaign for Bank of Scotland to promote its business banking division. The two-week campaign features Bank of Scotland managers and consists of press, poster, online and radio advertising.
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Byline: Emma Hall [London] Delaney Lund Knox Warren, the Interpublic Group of Cos.-backed London shop that won a large chunk of sibling agency Lowe's General Motors Corp...
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Delaney Lund Knox Warren has been appointed to the 9m [pounds sterling] advertising business for WH Smith. The agency pitched against DDB London. (See News, page 7)
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Delaney Lund Knox Warren has created a 'safer sex' TV ad for the Department of Health, targeting teenagers.
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Delaney Lund Knox Warren & Partners has created Its first advertising for Batchelors Cup a Soup. The agency won the Batchelors business at...