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Industry@Saatchi lands Dr Martens.(Brief Article)
Dr Martens, the iconic boot brand, has appointed Saatchi & Saatchi's research and development arm, Industry@Saatchi, to a pounds 5 million global assignment.
Dr Martens is the division's first client. It will work with the brand over the next three years to help it achieve its stated objective of a 10 per cent increase in global sales.
Industry@Saatchi will develop a strategic marketing programme for Dr Martens and will recommend how the brand should invest its spend. It will also work within the company, getting its employees to work 'on brand'.
Dr Martens is on a drive to reinvent its brand. ...
- DR. MARTENS LOOKING TO TRIM MORE COSTS.(Brief Article)
- Magazine article from: Footwear News LEOPOLD, JASON July 29, 2002 700+ words
...prepared statement. Dr. Martens' parent concern, R...According to Johnson, Dr. Martens expects 2002 sales to...that the Midlands shoe industry faces tough competition...athletic shoes and sales of Dr. Martens in Britain are not enough...
- DR. MARTENS LOSES 3 INFRINGEMENT CASES, WINS THE 4TH IN AUSTRALIA COURT.
- Magazine article from: Footwear News SOLNIK, CLAUDE April 26, 1999 700+ words
...four companies charged with knocking off Dr. Martens' designs. The judge ruled against a fourth...into thinking their product was authentic Dr. Martens footwear. In the past, Dr. Martens had won four settlements in Australia without...
- Dr. Martens Announces a New Brand Direction With 'Original Since' Concept...
- Press release article from: PR Newswire July 22, 2002 700+ words
...position as a truly original brand, Dr. Martens is introducing the new brand concept...Original Since" concept will integrate Dr. Martens communications initiatives under a solid...through credible emotional connections. "Dr. Martens has long served as an icon of self...
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- Magazine article from: Marketing Week Parry, Caroline May 1, 2003 700+ words
Dr Martens is determined to...proposition in an industry that swiftly forgets...years. For this, Dr Martens has dug deep to...Most in the fashion industry, however, probably...shoe's history. Dr Martens is introducing a...
- DR. MARTENS: Dr. Martens launch website >T.
- Press release article from: M2 Presswire August 11, 1999 700+ words
M2 PRESSWIRE-11 August 1999-DR. MARTENS: Dr. Martens launch website (C)1994-99 M2 COMMUNICATIONS LTD RDATE:110899 Dr. Martens has launched a global website (www.drmartens.com), which has been developed by leading new media...
- Dr. Martens Streamlines Shoe Styles, Production.
- Newspaper article from: The Oregonian (Portland, Oregon) (via Knight-Ridder/Tribune Business News) August 13, 2002 700+ words
...years ago. But Dr. Martens was the rebel of the industry. Its chunky, simple...Hoover's Online, Dr. Martens had revenues of...lighter styles. Industry observers say the...Portland-based Dr. Martens AirWair USA subsidiary...
- Dr. Martens launches Operation Europe.
- Magazine article from: Footwear News Fallon, James April 19, 1993 700+ words
LONDON (FNS)--Dr. Martens is aiming to conquer Europe. The...Griggs, the company that produces Dr. Martens, is mounting a major push into the...Europeans saw the fashion potential of Dr. Martens before Americans. Griggs says when...
- Dr. Martens targeted at Euro market. (Women's)
- Magazine article from: Footwear News Fallon, James February 8, 1993 700+ words
LONDON (FNS) -- Dr. Martens are aiming to conquer continental...Griggs, the company that produces Dr. Martens, is mounting a major push into the...Europeans saw the fashion potential of Dr. Martens before the Americans. When the company...