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Paramount Home Entertainment has appointed Vizeum to handle its pounds 7 million media planning and buying account.
Vizeum won the account after a pitch, put together by Billetts, involving Universal McCann, The Allmond Partnership and Mediaedge:cia. The business was previously handled by ZenithOptimedia, which did not repitch.
The agency has experience working on film and entertainment accounts through its Disney client. The Disney account moved from Vizeum to its sister ...