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Nectar switches DM assignment to BEC.(direct marketing)(Barraclough Edwards Chamberlain)(Brief Article)
Nectar, the loyalty scheme backed by retailers ranging from Debenhams to Sainsbury's, has moved its pounds 2.6 million direct marketing account into Barraclough Edwards Chamberlain, bringing to an end its relationship with Harrison Troughton Wunderman.
Nectar's parent company, Loyalty Management UK, awarded BEC the business without a pitch. The appointment is the final stage of a gradual phasing out of Nectar's three-year relationship with HTW after it handed its quarterly mailing task to customer magazine publisher Redwood in December.
Nectar is HTW's first major ...
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