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Fiat rethinks advertising roster.(Brief Article)
Troubled car-maker approaches agencies with crucial global launch briefs for Punto and Alfa Romeo.
Fiat is shaking up its global advertising arrangements and has asked several agencies, including the non-roster shop Mother London, to pitch global ideas for the launches of the new Fiat Punto and the Alfa Romeo 159.
The troubled Italian car giant has also approached Italy's Armando Testa and Saffirio Tortelli Vigoriti and a number of agencies in the Leo Burnett and Red Cell networks to crack the brief to launch the third-generation Punto, slated for the Frankfurt motor show in September.
The successful agency will work for a set fee, rumoured to be around pounds 500,000, on a campaign that will roll out across Italy, France, Germany and Spain before moving into other European markets, including the UK.
Commenting on the pitch, Gregory Pingree, the newly appointed Fiat international advertising co-ordinator, said: 'The new Punto is a major launch for Fiat and we want as many creative resources working on it as possible. We ...
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