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It's not hard to see why Kevin Trudeau's self-published Natural Cures 'They' Don't Want You to Know About has hit PW's bestseller list at #13 after its first few weeks on sale in bookstores. All it took was a popular $500,000-a-week infomercial campaign that, according to publishing consultant Bill Gladstone, has moved 1.5 million copies of the book since last September.
The book finally hit stores in early June, when CDS distributed 150,000 copies of an updated edition, which combines attacks on the pharmaceutical and food industries with advice about natural remedies for many common conditions from acid reflux to heart disease.
Trudeau has already ordered a …