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Ebony magazine reaches milestone, looks to branch out.
Byline: Diana Ransom
Jun. 27--Ebony is dipping its toes in the licensing waters, but will take its time before jumping right in.
The storied magazine dedicated to African-American-centric content for the past 60 years is now looking to lend its brand name to T-shirts, baseball caps, financial services, ring tones and maybe even inspirational stage plays.
"It has been a long time coming," Linda Johnson Rice, the president and CEO of Johnson Publishing, told the Daily News. "We have extremely loyal subscribers who are really looking for something from us."
Rice and her co-branding partner -- Debra Turner, CEO of TurnerPatterson, a ...
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Source: HighBeam Research, Ebony magazine reaches milestone, looks to branch out.