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Ebony magazine reaches milestone, looks to branch out.

Daily News (New York, NY)

| June 27, 2005 | COPYRIGHT 2005 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Diana Ransom

Jun. 27--Ebony is dipping its toes in the licensing waters, but will take its time before jumping right in.

The storied magazine dedicated to African-American-centric content for the past 60 years is now looking to lend its brand name to T-shirts, baseball caps, financial services, ring tones and maybe even inspirational stage plays.

"It has been a long time coming," Linda Johnson Rice, the president and CEO of Johnson Publishing, told the Daily News. "We have extremely loyal subscribers who are really looking for something from us."

Rice and her co-branding partner -- Debra Turner, CEO of TurnerPatterson, a ...

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