'Sports cars' for babies.

Byline: John Reid Blackwell

Jun. 20--Long before they were the top executives of the Baby Jogger Co., David Boardman and Leighton Klevana were happy customers.

Boardman and his wife purchased one of the high-performance strollers when they had twin boys in 2001.

"We needed a double stroller," Boardman said. "My wife wanted one so she could go out and work out. I wanted to get her something good. I found out that was Baby Jogger from talking with different people."

"It was built like a tank. It worked great for us," he said.

Klevana and his wife also bought a Baby Jogger when they had their first child in 2000.

"It's for those who like to run, jog, or take their child somewhere that might be a challenge for any of these strollers that you see nowadays with the small wheels," he said. "It allows you to be able to take your child places that you wouldn't ordinarily be able to take them."

It was almost serendipitous, then, when Boardman and Klevana got the chance in 2003 to add Baby Jogger to their Richmond-based company then known as the Bag Boy Co.

Now the business partners are working on revitalizing the Baby …