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Premier plans Quorn boost.

Daily Mail (London)

| June 07, 2005 | COPYRIGHT 2007 Daily Mail. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Lauren Mills

Jun. 7--PREMIER Foods blasted claims that Quorn causes vomiting and diarrhoea after the food group gobbled up the company that makes Britain's best-selling meat substitute.

Chief executive Robert Schofield said: "The intolerance level for Quorn is one person in 145,000. For Soya, it's one in 300 and for shellfish one in 150. So in terms of intolerance, this is a massively tolerant food."

Health lobby groups have questioned Quorn's nutritional benefits since its UK launch in 1994. Yet consumers continue to support the brand.

Quorn has annual sales of [pounds sterling]95m and turnover is growing at more than 7pc a year.…

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Source: HighBeam Research, Premier plans Quorn boost.

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