EYE ON DESIGN: New Look.(Brief Article)

New Look on Oxford Street has a problem. It trades from the first floor only and touches ground level on a quiet corner. It therefore has to shout at customers to come on up. To this end, the company has commissioned a dramatic and startling creation in organic-shaped chrome. It is reminiscent of a cross between Philippe Starck's celebrated Cafe Costes and a 1957 Chevrolet Corvette Stingray. The chrome edifice is designed to intrigue passers-by into entering the store. This is no mean feat. Reflections in the curved risers strive to confuse your senses and invite a …