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Market Watch - Collective judgement.(Brief Article)(Book Review)

Information World Review

| May 07, 2005 | COPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

For many organisations, knowledge strategy means getting the right information to the right person at the right time, to enable the best possible decisions to be made. Companies often bet on the success of the 'expert decision maker' who, if given the right informational inputs, should make the right decisions most of the time.

In his book The Wisdom of Crowds, business columnist James Surowiecki turns conventional wisdom - with its emphasis on leaders, experts and gurus - on its head, and in doing so raises important knowledge strategy issues.

Put simply, Surowiecki argues that large groups of people with diverse abilities are better at making decisions than a small number of 'experts'. He cites the example of a competition at a country fair in which 800 people - not all of them livestock experts by any means - guessed the weight of an ox. The average weight guessed by the crowd was just one pound out from the actual weight. Something similar to 'Ask the Audience' in Who Wants To Be A ...

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Source: HighBeam Research, Market Watch - Collective judgement.(Brief Article)(Book Review)

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