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EBay's Tactics With Maturing Internet: Shop Because Auction Sales Will Drop; Made A String Of Acquisitions; Shopping.com deal shows online auction king aiming to depend less on auctions.(INTERNET & TECHNOLOGY)

Investor's Business Daily

| June 03, 2005 | COPYRIGHT 2005 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: PETE BARLAS

EBay is shopping for growth.

EBay's announcement late Wednesday that it plans to buy Shopping.com is part of its long-term strategy to build revenue in other areas as growth in its core auction business starts to decline from very high rates.

EBay, by far the No. 1 online auctioneer, will pay $620 million in cash for Shopping.com, the Web's largest comparison-shopping service. Executives hope to complete the sale in about three months.

One the most successful companies in the short history of the Internet, eBay created a platform where sellers could auction to the highest bidders everything from Beanie Babies to computers.

But its year-over-year sales growth has declined nearly every quarter since first-quarter 2003, when its sales nearly doubled to $476.5 million. Last quarter, its sales rose 36% to $1.03 billion.

Also A Classifieds Company

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