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BE HONEST AND DEPENDABLE Integrity: Your Collateral.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)

Investor's Business Daily

| June 03, 2005 | COPYRIGHT 2005 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Steve Watkins

10 Karl Eller built billboard empires twice, was president of Columbia Pictures and grew a convenience store chain into a giant.

Without his focus on integrity throughout his career, he's sure none of it would have happened.

"Integrity comes first, before experience, passion, knowledge or anything else," Eller, 77, said in an interview. "The only collateral you've got is your integrity. If you lose that, you lose everything."

Eller always ran his businesses that way.

Too bad not everyone does.

People tend to forget honesty and integrity when they get into dire straits and desperate times. Eller certainly had his share of those. That's exactly the time to fall back on those traits, says Mort Feinberg, an organizational psychologist who is chairman of BFS Psychological Associates and consults companies.

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