The Work: New Campaigns - The World.

 
NESCAFE - NESCAFE XPRESS - AUSTRIA 
Project: Nescafe Xpress 
Client: Alex Zigliara, marketing director, Beverage Partners Worldwide 
Brief: Leverage new global sponsorship with McLaren Mercedes Formula One 
team and communicate the taste appeal and benefit of drinking Nescafe 
Xpress iced coffee 
Creative agency: AWC 
Writers: Simon Tuke, Andrew Ward 
Art directors: Dave Lindsay, Andrew Ward 
Media agencies: Universal McCann, ZenithOptimedia 
Media planner: Varies with market 
Production company: IPC, Prague 
Director: Chris Watson 
Post-production: Triangle 
Exposure: European TV 

The iced coffee brand Nescafe Xpress launched in Germany five years ago and is now being rolled out across Europe.

To support the drive, Beverage Partners Worldwide has signed a sponsorship deal with the McLaren Mercedes Formula One team, which features in a 30-second TV spot created by the Zurich-based agency AWC.

Filmed at the Circuit de Catalunya in Barcelona during a test session, the McLaren driver Kimi Raikkonen takes time out to drink a can of Nescafe Xpress during a pit stop. The Ukrainian model Sasha Volkova also features in the spot as a helpful member of Raikkonen's pit crew. The ad ends with the tagline: 'The pleasure that recharges. Nescafe Xpress.'

In 2004, Nestle, which owns the Nescafe Xpress brand, announced a 1.4 per cent decline in global sales to 86.6 million Swiss francs.

 
BURGER KING - SITH SENSE - US 
Project: Sith sense 
Client: Russ Klein, chief marketing officer, Burger King 
Brief: Leverage Burger King's marketing tie-up with Star Wars Episode 
III: Revenge of the Sith 
Creative agency: Crispin Porter & Bogusky 
Writers: Paul Johnson, Larry Corwin 
Designer: Rahul Panchal 
Development: CP&B, Firstborn Multimedia 
Exposure: Internet 

Think the Force is strong enough in you to get one over on Darth Vader? Crispin Porter & Bogusky has created an online game in which you can challenge the dark lord to a game of 20 questions.