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World: Navigating the biggest ad market of the future.
Paul Grubb, a founder of DFGW, wanted a new challenge. He reports on the rollercoaster ride that is his new life in Asia.
More than one year ago now, I officially relinquished all my managerial duties at DFGW. A lot has happened to me since then.
I really liked the idea of going out to Asia, because it will be the biggest market on earth within the next decade. The pace of development is phenomenal.
Imagine being back in the 70s, but with all the technology of today's world available. Back to the future indeed.
I spent the best part of six months travelling out to Asia and speaking to various agencies, and eventually agreed to work for Lowe & Partners Asia, headed by Nigel Gilbert.
I wanted something totally different from DFGW; a new challenge. So, just to make it even harder, I chose to become the regional executive creative director for Lowe's Unilever business - historically, one of the most difficult clients in Asia.
5 January 2005: I arrived in Bangkok at the start of January in the wake of the tsunami disaster. Everyone here knew someone who was affected and the mood was sombre, but - in true Asian style - optimistic at the same time.
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