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Media: Lifeline - Michael Grade.
The man who commissioned EastEnders says it's time to wake up to the hi-tech future of the BBC.
1984: Having worked at the Mirror, in the family theatrical agency business and at LWT, Michael Grade (pictured) joins the BBC as the controller of BBC1. His most famous early move is to commission EastEnders.
1988: Grade is appointed the chief executive of Channel 4 and is quickly dubbed 'Britain's pornographer-in-chief' by the Daily Mail - the paper's delicate sensibilities having been scandalised by some swearing on a late-night show. But with a popular schedule based on US imports, the channel actually becomes more mainstream - and profitable - under his tenure.
1997: Grade begins a seven-year period outside senior TV management (though he accepts media company directorships during this period). He becomes the chief executive of First Leisure, then the chairman of Pinewood-Shepperton Studios, then, in 2001, the Camelot chairman. He also joins the New Millennium Experience Company's board and is thus jointly responsible for the Millennium Dome ...
- BBC will make the Grade on public service remit: with an eye on charter...
- Magazine article from: Marketing Week Douglas, Torin April 8, 2004 700+ words
...approval that greeted Michael Grade's appointment as chairman of the BBC, one of the more...emerge to dominate BBC output. Jim Marshall...of Greg Dyke, the BBC must return to a...remains to be seen if Michael Grade has the appetite...
- MICHAEL GRADE NAMED NEW BBC CHAIRMAN.(British Broadcasting Corp.)
- Newspaper article from: Tech Europe April 22, 2004 700+ words
...British broadcasting executive Michael Grade was named by the British government as the BBC's new chairman on April 2...judicial inquiry criticised the BBC for a May 2003 report alleging...style of programming. The BBC has yet to announce a replacement...
- Public service will drive Thompson at the BBC: the combination of Grade and...
- Magazine article from: Marketing Week Douglas, Torin May 27, 2004 700+ words
Michael Grade wasted no time. Within five days of taking up the reins as BBC chairman, he had persuaded...to stamp his authority on the BBC and its board of governors...opposite direction. As the BBC's director of television in...
- MICHAEL GRADE: A nose for broadcasting - but not for business?(Michael Grade )
- Magazine article from: Marketing Week Benady, David November 30, 2006 700+ words
The shock news that TV grandee Michael Grade is to lead ITV has left the BBC reeling and the commercial broadcaster rubbing...s appointment of BBC chairman and TV grandee Michael Grade as executive chairman looks likely to change...
- APPOINTMENTS: ITV.(Michael Grade appointed at ITV )(Brief article)
- Newspaper article from: Brand Strategy December 18, 2006 700+ words
British television's second-largest channel ITV has appointed former BBC chairman Michael Grade chief executive in a bid to deal with weak audience and advertising figures and tough competition, both from the internet and...
- Grade in savage attack on TV advertising curbs.(Michael Grade )(Brief article)
- Magazine article from: Marketing Week March 1, 2007 700+ words
Michael Grade has roundly condemned government restrictions on advertising as "nonsense...first public speeches since joining the commercial broadcaster from the BBC at the start of this year. It also comes on the heels of Ofcom's announcement...
- Analysis: Salmon leaps before she's pushed.(Clare Salmon to leave as Michael...
- Magazine article from: Marketing Week December 21, 2006 700+ words
...first senior executive to leave the broadcaster in the wake of Michael Grade's appointment as executive chairman. Salmon, director of...AA, and does not suit her skillset. Indeed, when former BBC chairman Grade was named as executive chairman of ITV, there...
- IN BRIEF: Grade's worst programming decision.(Michael Grade)(Brief article)
- Magazine article from: Marketing Week November 30, 2006 700+ words
Grade's worst programming decision was poaching kids entertainment The Krankies from the BBC while at LWT, then taking them back with him when he joined the corporation. Not exactly Fan-Dabi-Dozi. He also commissioned...