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Media: BBC Good Food magazine sets up media partnership deal.(Brief Article)
BBC Good Food magazine has set up a media partnership deal with the olive oil producer Filippo Berio. The deal includes all the advertising sites and a double-page spread advertorial in Good Food's July supplement, and was negotiated by Gemma ...
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- Olive and let fry: the man who is building Filippo Berio's UK operation seems...
- Magazine article from: Grocer Davies, Kit July 13, 2002 700+ words
...laughs Walter Zanre. "I joined Filippo Berio when the olive oil market was fairly...He might have a tough job to make Filippo Berio stand out in a crowded olive oil fixture...ideal choice for developing a proper Filippo Berio arm in the UK, though he is the first...
- Filippo Berio appoints John Ayling ahead of TV assault.(John Ayling and...
- Magazine article from: Marketing Week April 26, 2007 700+ words
Italian olive oil brand Filippo Berio has appointed John Ayling and...budget on press and promotions. Filippo Berio managing director Walter Zanre...past 36 months to 47.6%. Filippo Berio is the leading brand in the olive...
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- Magazine article from: Grocer August 30, 2003 700+ words
...Matthews Foods has teamed up with leading olive oil brand Filippo Berio to launch a spread containing almost twice as much olive...sector-leading Olivio spread under the Bertolli umbrella. * Filippo Berio Olive Oil Spread will be priced at about 30p more than other...
- Filippo Berio sampling teams spread the word.(Brief Article)
- Magazine article from: Grocer November 13, 2004 700+ words
...Foods is undertaking a major sampling campaign to support its Filippo Berio Olive Spread. The two-week campaign kicks off today...and consumers will be offered bread smothered with the Filippo Berio spread and a 30p-off next purchase coupon. The sampling...
- FLUENT CAMPAIGN BY FILIPPO BERIO.(Brief Article)
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Olive oil brand Filippo Berio is pouring 1m [pounds sterling] into a TV and press ad campaign, launching...grow the brand and firmly establish its position as category leader. Filippo Berio is managed in the UK by RH Amar & Co.
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- Magazine article from: Grocer June 7, 2003 700+ words
...crime. The container was loaded with 19,800 bottles of Filippo Berio Extra Virgin olive oil with a best-before date of December...of Monday April 28 a container-load of 750ml bottles of Filippo Berio pure olive oil worth more than 50,000 [pounds sterling...
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- Magazine article from: Grocer Mowbray, Simon August 23, 2003 700+ words
...Foods is joining forces with top-selling olive oil brand Filippo Berio to take on the might of Unilever. The Yorkshire-based...with its predominantly own label portfolio, is launching Filippo Berio Olive Spread into the market next month. Although the company...
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Olive oil specialist Filippo Berio has added Gusto Fruttato, a "full-bodied" extra virgin oil, to its portfolio.