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Rachel Stevens tells men to put their hands down their trousers.(Brief Article)
The pop star Rachel Stevens is to front a new campaign for the male cancer charity Everyman.
Her selection follows the appointment of Delaney Lund Knox Warren & Partners to run the campaign in April.
Print and viral executions will launch in the next week in a bid to raise awareness of testicular cancer.
In the 80-second viral spot, Stevens is shown in her bedroom in just her underwear. She provocatively tells male viewers to put their hands down their trousers and to get hold of their testicles. She then goes on to explain exactly how to detect cancerous lumps and ...
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