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Fallon resigns from BT agency roster.(Brief Article)
Fallon has pulled out of the ongoing BT strategy pitch, resigning from the BT roster in the process. Both parties cited creative differences.
Fallon, which joined the BT roster in April 2003, produced work for BT's Global Services, broadband, narrowband and The Phone Book. But last summer, BT reversed its decision on broadband and reallocated the business to Abbott Mead Vickers BBDO.
Fallon has produced little for BT since. The split leaves BT payphones and The Phone Book, scheduled to spend pounds 5 million, without a home.
Along with St Luke's and AMV, Fallon had been asked by Tim Evans, BT's group marketing director, to create a unifying campaign for its eight separate businesses. Both BT ...
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