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Orangina makes UK marketing comeback.(Brief Article)
Orangina is returning to a significant UK advertising presence in a bid to restore the soft drink brand's credentials among UK consumers.
A total of pounds 2.5 million has been earmarked for a TV and poster campaign through BDH\TBWA.
The move ends a prolonged period during which advertising support for the brand was withdrawn while its future marketing arrangements were resolved.
Cadbury Schweppes acquired Orangina three years ago as part of a pounds 442 million deal with Pernod Ricard, under which the confectionery and soft-drinks giant acquired all the French company's soft-drinks brands and businesses in Europe, North America and Australia.
The new advertising initiative comes as the result of negotiations between Cadbury Schweppes and ...
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