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DFGW scoops BBC Wimbledon brief.(Brief Article)
The BBC has appointed an outside agency to handle its advertising for the Wimbledon tennis tournament for the first time in its history.
DFGW, a BBC incumbent, was awarded the task, which has previously been handled in-house.
It has developed a trailer that will promote the BBC's coverage of the tournament and run around its programming later this month.
In the spot, two female players battle it out under the scrutiny of the cameras used at Wimbledon, until one player cracks - literally, shattering into a million pieces.
DFGW has worked on an increasing number of BBC Sport projects over the past year. Last June, it created ...
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