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Big-handed Asian milkmaid turns basketball star in latest 3 execution.(Brief Article)

Campaign

| June 03, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The mobile phone operator 3 is set to launch the latest instalment in its surreal advertising campaign.

'Milkmaid', created by WCRS, continues the theme of the 'jellyfish' and 'cherry tart' spots and looks to position 3 as a young, fun network.

The new ad, which breaks on 6 June, stars an Asian milkmaid with strikingly big hands. Dreaming of fame on the basketball court, she runs away from home and goes to watch a match. ...

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