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StrawberryFrog lands Tiscali launch.(Brief Article)
Tiscali, the internet service provider, has appointed Amsterdam's StrawberryFrog to handle the pan-European launch of its new product, which bundles together its most popular services.
Tiscali.plus is making its debut in Holland before a roll-out in the UK, Germany and Italy.
The move, backed by an undisclosed budget, will be seen as a major step by Tiscali in its transformation from a local telecoms company in Sardinia in 1998 into a major European player, challenging AOL and Wanadoo. The main thrust of StrawberryFrog's campaign will be online.
The pan-European initiative does not affect Tiscali's local agency arrangements.
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