AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
NatMags seeks agency for new titles.(Brief Article)
The National Magazine Company is understood to be preparing to launch two women's titles and has approached a number of ad agencies with launch briefs.
The publisher is said to have a monthly women's 'body and mind' title and a weekly magazine scheduled for launch later this year.
Over the past year, NatMags has used Clemmow Hornby Inge for all its advertising. The agency launched the ACP-NatMag celebrity weekly Reveal in October. Last month, CHI created the first campaign for Cosmopolitan since it launched in 1972.
However, it is thought the publisher is considering using at least one other agency for its large portfolio of brands.
Last year, NatMags developed its business via several joint ventures.
...- CHI parts company with Reveal publishing house.(Clemmow Hornby Inge...
- Magazine article from: Marketing Week July 6, 2006 700+ words
Clemmow Hornby Inge (CHI) and ACP-NatMag have parted company after two years...position in 2004 by entering into a joint venture with Australian Consolidated Press (leading to the creation of ACP- NatMag) which took over the...
- CHI: To the victor, the spoils?(advertising agency Clemmow Hornby Inge's...
- Magazine article from: Marketing Week Singh, Sonoo April 26, 2007 700+ words
The Clemmow Hornby Inge sale saga reached a bruising climax last week as agency network WPP...on top in this tussle. Sonoo Singh reports Rumours of a Clemmow Hornby Inge (CHI) sale have been circulating since 2005, with the advertising...
- Clemmow Hornby Inge.(Digests)(Brief Article)
- Magazine article from: Marketing Week November 25, 2004 700+ words
Clemmow Hornby Inge has created an outdoor breakfast show campaign for Chrysalis Radio-owned Heart 106.2. The campaign, which breaks on December 3, will highlight celebrities who are scheduled to appear with Jono Coleman and Harriet Scott.
- Clemmow Hornby Inge has developed a television advertising campaign for British...
- Magazine article from: Marketing Week November 4, 2004 700+ words
[ILLUSTRATION OMITTED] Caption: Clemmow Hornby Inge has developed a television advertising campaign for British Gas that aims to demonstrate how the utility provider is always available...
- Clemmow Hornby Inge has created a television campaign for online travel agent...
- Magazine article from: Marketing Week September 9, 2004 700+ words
Clemmow Hornby Inge has created a television campaign for online travel agent Expedia.co.uk. The campaign, which breaks next week (September...
- Clemmow Hornby Inge.(Digests; retained by Britvic Soft Drinks Ltd. in Freekee...
- Magazine article from: Marketing Week August 21, 2003 700+ words
Clemmow Hornby Inge has created the renaming campaign for Britvic Soft Drinks' Freekee Soda. The advertising features a spokesman informing the press that the name change is for legal reasons and then pronouncing the new name, Tango Strange Soda, in a 'wacky' way.
- Clemmow Hornby Inge. (Digests).(Brief Article)
- Magazine article from: Marketing Week May 15, 2003 700+ words
...Clemmow Hornby Inge has developed a [pounds sterling]3m television and outdoor campaign for Britvic Soft Drinks' Apple Tango to promote Tango's new packaging design.
- Clemmow Hornby Inge. (Digests).(advertising account with RBS Advanta)(Brief...
- Magazine article from: Marketing Week November 28, 2002 700+ words
Clemmow Hornby Inge (CHI) has poached RBS Advanta's [pounds sterling]m advertising account from Wieden & Kennedy. CHI was one of the agencies that pitched for the account when it was up for review in October 2001.