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Carat poised to win pounds 8m Saga business.(Brief Article)

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| June 03, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Carat is set to pick up the pounds 8 million media account for the holidays-to-insurance group Saga after a four-way pitch.

Carat pitched against OMD UK, Starcom Group and the incumbent, Mediaedge:cia; ZenithOptimedia had earlier pulled out of the review. The other pitching agencies were told on Wednesday that they had not been successful, although a Saga spokeswoman refused to comment on Carat's appointment.

Saga, which has created a profitable niche selling investments, holidays and insurance to the over-50s, spends the majority of its budget below the line. Nielsen Media Research records its ...

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