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Carat is set to pick up the pounds 8 million media account for the holidays-to-insurance group Saga after a four-way pitch.
Carat pitched against OMD UK, Starcom Group and the incumbent, Mediaedge:cia; ZenithOptimedia had earlier pulled out of the review. The other pitching agencies were told on Wednesday that they had not been successful, although a Saga spokeswoman refused to comment on Carat's appointment.
Saga, which has created a profitable niche selling investments, holidays and insurance to the over-50s, spends the majority of its budget below the line. Nielsen Media Research records its ...