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Byline: KEN SPENCER BROWN
Sun Microsystems has an image problem.
So say executives with the ailing server maker, which Wednesday launched a multimillion-dollar makeover to help revive its fortunes.
In the late 1990s, Sun thrived on the notion that "the network is the computer," and for a while boasted that it was the dot in dot-com.
The slogans stressed Sun's networking know-how and reflected its role in the Internet boom.
So much for those idyllic days. The dot-boom went bust, and techies have found ways to offer network server features in cheaper hardware running on Windows and Linux operating software.
Now Sun is betting on the dawn of what it calls the Participation Age.