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Byline: BRIAN DEAGON
Ameritrade and TD Waterhouse USA said Tuesday the two online stock-trading firms are discussing a "potential transaction" that analysts say could lead to a $2.5 billion-$4 billion merger.
Such speculation has hovered in the industry since last year, say analysts, when merger talks between E-Trade and TD Waterhouse collapsed over control issues.
Then, three weeks ago, E-Trade made a $6 billion offer to acquire Ameritrade. E-Trade made the offer in a letter to Ameritrade's board, but directors said the company wasn't for sale.
An E-Trade spokeswoman said the company had no comment on the Ameritrade/TD Waterhouse …