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Byline: Sujintana Hemtasilpa
Jun. 1--The Pan Pacific Bangkok Hotel plans to capitalise on the increased demand for event marketing activities in central Bangkok as a way to boost its revenue stream.
"With the launch of our White Room, we project that our revenue from event-related services and banquets will double this year," said Krissana Chirachinda, the hotel's director of financial management.
The hotel's banquet revenue last year was almost 20 million baht, she added.
The White Room was officially opened yesterday at the celebration of the hotel's 10th anniversary in Thailand.
According to Ms Krissana, prior to the ...
Source: HighBeam Research, More function business foreseen.