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Benefits of milk protein expected to appeal to consumers.
Byline: Chadamas Chinmaneevong
Jun. 1--Johnson & Johnson (Thailand) Ltd is upbeat about sales of its product line containing milk protein, projecting 20 percent growth for the products this year.
Its soap, powder, lotion and shampoo with milk protein have received a good response from customers since their launch three years ago. Their sales are expected to rise to 300 million baht this year from about 250 million last year.
"Sales continue to grow for daily-use products despite the current tough economic situation," said marketing director Pramualsri Kongyingyong.
A new line of baby soap bars was launched yesterday, with the aim of ...
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Source: HighBeam Research, Benefits of milk protein expected to appeal to consumers.