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| April 25, 2005 | COPYRIGHT 2003 Ziff Davis Media Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Google is stepping beyond clicks in its quest to gain a greater share of advertising on the Internet.

The company on Monday is announcing a new ad program where advertisers can target ads to specific sites in Google's ad network and pay based on the number of times the ads are shown, rather than on the number of clicks on a link.

Google Inc. plans to roll out the new option, called site targeting, over the next few weeks to the thousands of advertisers in its AdWords…

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