AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-132797544/itv-report-z-interactive.html" title="Facts and information about iTV Report: An A-Z of interactive TV.">iTV Report: An A-Z of interactive TV.</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
iTV Report: An A-Z of interactive TV.
Don't know your HDTV from your dwell time? Jeremy Lee cuts through the interactive ad jargon
1. Affluent viewers
Ipsos research suggests digital viewers tend to be significantly younger and more upmarket than the average TV viewer.
2. Analogue signal
The traditional method of broadcasting TV signals, it has now been made obsolete by digital technology, which allows more channels and the opportunity to run interactive services and ads.
3. Attention span
Viewers have other pressures on their time, so it is important that once they have responded to the call-to-action and pressed the red button, they are kept happy ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- BA unveils its first interactive TV ad.(British Airways)(Brief Article)
- Magazine article from: Revolution March 4, 2004 700+ words
British Airways is launching its first interactive TV campaign to support its Club World brand. Created by itraffic, the interactive ad will run across the Sky network until the end of March. Digital viewers of the Times Square Club World ad...
- Interactive TV: from promise to profit. (Forum).
- Magazine article from: Multichannel News Rubin, Dov April 21, 2003 700+ words
...the logic of the interactive-TV business model becomes...the methods by which interactive-TV costs are pushed from...customer responding to an interactive ad); * Charging for...on media. for an interactive TV advertisement SHARING...
- NEW MEDIA: SPOTLIGHT ON INTERACTIVE ADVERTISING - Interactive TV ready to prove...
- Magazine article from: Campaign May 16, 2003 700+ words
...selling points of interactive TV - that electronic...developed by the interactive TV consultancy...click on an interactive ad and go through...how much an interactive ad contributes...mainstays of the interactive TV market so it...
- Unilever launches UK interactive ad.(Brief Article)
- Magazine article from: Campaign Griffiths, Anna March 3, 2000 700+ words
...launch the UK's first national interactive ad with a campaign for its Chicken...of this month on Open, the interactive TV service. The pilot ad will...account director on the Unilever interactive ad, said: "Through this ad...
- Denver-based firm carves out niche in interactive TV advertising.
- Newspaper article from: Denver Post (Denver, CO) October 4, 2006 700+ words
...are standing in line." Interactive TV advertising is fast becoming...its "When Did I Know?" interactive TV campaign with TMG last month...comes to "transactional" interactive TV. "EchoStar is pushing...consumers." TMG's first interactive ad ran on Dish Network in 1999...
- INTERACTIVE TV: Passing the baton.
- Magazine article from: New Media Age November 30, 2006 700+ words
...generation ready to fill their shoes Interactive TV is at a crossroads. This month Honda...Robert Leach - known as the godfather of interactive TV - has been at the broadcaster for a...lured the great and the good of the interactive TV industry to up sticks almost simultaneously...
- Close-Up: Live Issue - Do ad agencies get interactive TV?(BBC Broadcast Ltd....
- Magazine article from: Campaign October 7, 2005 700+ words
...Smirnoff vodka launched an interactive ad created by JWT on Sky Digital...unusual, though, if the interactive TV industry is to be believed...oblivious to the power of interactive TV, or too set in their ways...industry is not embracing interactive TV enough: there are ...
- Bush Internet interactive TV signs e-district for content.(Brief Article)
- Magazine article from: Campaign September 29, 2000 700+ words
...Bush Internet, the interactive TV service that is a...district developed the interactive TV advertising tool adX...first to carry an interactive ad of that kind, for...launch of the Bush interactive TV service is being backed...
- Modem creates Persil Capsule interactive ad.(Brief Article)
- Magazine article from: Campaign Bonello, Deborah May 18, 2001 700+ words
...Unilever kicks off an interactive TV advertising push for...s full-service interactive TV sales and production...brand but the third interactive TV promotion from Persil...without a trace. The interactive ad encourages viewers...
- Tipping point? ITV hits Big Apple; Now the media may care: Time Warner Cable...
- Magazine article from: Advertising Age Klaassen, Abbey April 17, 2006 700+ words
...of the future and interactive TV was the leader, with...intrigues marketers about interactive TV, is its ability to...response metrics of interactive TV to the less specific...the space, offering interactive ad capabilities to 11...
