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iTV Report: An A-Z of interactive TV.
Don't know your HDTV from your dwell time? Jeremy Lee cuts through the interactive ad jargon
1. Affluent viewers
Ipsos research suggests digital viewers tend to be significantly younger and more upmarket than the average TV viewer.
2. Analogue signal
The traditional method of broadcasting TV signals, it has now been made obsolete by digital technology, which allows more channels and the opportunity to run interactive services and ads.
3. Attention span
Viewers have other pressures on their time, so it is important that once they have responded to the call-to-action and pressed the red button, they are kept happy ...
- Interactive TV: from promise to profit. (Forum).
- Magazine article from: Multichannel News Rubin, Dov April 21, 2003 700+ words
...the logic of the interactive-TV business model becomes...the methods by which interactive-TV costs are pushed from...customer responding to an interactive ad); * Charging for...on media. for an interactive TV advertisement SHARING...
- T-Mobile interactive ad campaign demonstrates Freeview success; First Freeview...
- Press release article from: M2 Presswire June 19, 2006 700+ words
...Mobile: T-Mobile interactive ad campaign demonstrates...absolutely's new interactive ad initiative, which...viewer is receptive to interactive ad campaigns. The ability...by the specialist interactive TV agency Weapon7, supported...
- Denver-based firm carves out niche in interactive TV advertising.
- Newspaper article from: Denver Post (Denver, CO) October 4, 2006 700+ words
...are standing in line." Interactive TV advertising is fast becoming...its "When Did I Know?" interactive TV campaign with TMG last month...comes to "transactional" interactive TV. "EchoStar is pushing...consumers." TMG's first interactive ad ran on Dish Network in 1999...
- Can interactive TV ever make money?
- Magazine article from: Marketing Week Singh, Sonoo May 17, 2001 700+ words
...consumer." In theory, interactive TV provides a quick and...ago the concept of interactive TV was slightly over...unveiled its first interactive ad campaign for Pampers...revenue figures for interactive TV. Although the success...
- INTERACTIVE TV: Passing the baton.
- Magazine article from: New Media Age November 30, 2006 700+ words
...generation ready to fill their shoes Interactive TV is at a crossroads. This month Honda...Robert Leach - known as the godfather of interactive TV - has been at the broadcaster for a...lured the great and the good of the interactive TV industry to up sticks almost simultaneously...
- Turner appoints Chello to expand interactive TV offer.(Chello...
- Magazine article from: New Media Age December 13, 2007 700+ words
...set to ramp up its interactive TV services across Europe...management of Turner's interactive TV services for its kids...Turner to bring its interactive TV services together...scheduling and advanced interactive ad options. Copyright...
- Tipping point? ITV hits Big Apple; Now the media may care: Time Warner Cable...
- Magazine article from: Advertising Age Klaassen, Abbey April 17, 2006 700+ words
...of the future and interactive TV was the leader, with...intrigues marketers about interactive TV, is its ability to...response metrics of interactive TV to the less specific...the space, offering interactive ad capabilities to 11...
- Colgate works with C4 on first interactive TV drive.(Marketing)(Brief Article)
- Magazine article from: New Media Age Webdale, Jonathan September 16, 2004 700+ words
...running its first ever interactive TV campaign to coincide...with Channel 4's interactive ad department on the...said Odell. "Interactive TV is the only way that...looking likely that interactive TV would form a part...