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iTV Report: The making of the Chemical Brothers.
The idea for the Chemical Brothers' album launch came to Weapon7's creative partner, Simon Smith, and Mark Brown, the strategy partner, after a night of ethnological research. In a club.
The team heads over to Virgin Records to give our digital revolution presentation to the marketing department. The idea is to open minds and debate the power of the digital TV medium. The marketing people seem interested: heads nodding, not many people daydreaming. We get to the end and they cut straight to the chase: how much and what are the timescales?
OK, seems like it's all too expensive and the timescales too long. However, having worked with the industry before making interactive music videos, we know we can make things happen.
Ben Curwin, the marketing manager at Virgin, mentions the upcoming Chemical Brothers album is called Push the Button. We say: 'If we can't make an interactive ad with an album called Push the Button aimed at the digital generation, then there is no f*&*%*g hope.' All agree. We have something to work with, time to leg it.
Week one - it starts
- CD Reviews: Back to basic beat; Chemical Brothers - Push the Button (Virgin)....
- Newspaper article from: The Birmingham Post (England) January 22, 2005 700+ words
...dance's coffin for a good while yet. For a decade, the Chemical Brothers have been the stalwarts of dance, pushing boundaries with...strongest piece on the album. Collaboration is the key to the Chemical Brothers' success - and with 13 million album sales behind them...
- CD review: The Chemical Brothers Push The Button (Virgin) Rating . . ....
- Newspaper article from: Daily Post (Liverpool, England) January 21, 2005 700+ words
Byline: CHRIS BROWN THE return of The Chemical Brothers has not been heralded with quite so much fanfare as the band have received in the past. They are not the band that produced number...
- CD Reviews: The Chemical Brothers -Singles 93-03 (Virgin).(Features)
- Newspaper article from: The Birmingham Post (England) September 27, 2003 700+ words
...disc will warrant purchase by the hardened fan, but the curious should start with the classic Dig Your Own Hole for the full-on Chemical Brothers experience. HHHTo order this CD for pounds 13.99, call our Music Line on 01634 832789
- Music: Single of the week; THE CHEMICAL BROTHERS It Began In Afrika...
- Newspaper article from: The Mirror (London, England) September 7, 2001 700+ words
I thought it began in the back room of a London pub, but The Chemicals obviously know their roots. This explosive merger of tribal beats and cutting-edge technology has been creating havoc on dance floors for months. Their previous work sets high standards and, while this isn't a quantum leap, it
- Living: CD REVIEWS: ALL CHANGE...; THE CHEMICAL BROTHERS Come With Us (Virgin)...
- Newspaper article from: Sunday Mercury (Birmingham, England) February 3, 2002 700+ words
Byline: PAUL COLE YOU can't please all of the people all of the time and the Chemicals' fourth album will split the fans right down the middle. The converted will bemoan its catchy commercialism while novices will lap up every loop. This is the most accessible outing by Tom Rowlands and Ed Simons
- Surrender: Chemical Brothers.
- Magazine article from: What Magazine May 1, 1999 700+ words
Virgin/EMI Leaving Fatboy Slim to contend with the frat boys, the Chemical Brothers take the low road to ecstasy on Surrender...Spiritualized record, but Surrender shows that the Chemical Brothers are equally adept at warping minds as rocking...
- Weapon 7 creates iTV ad for Chemical Brothers.(interactive television)(Brief...
- Magazine article from: New Media Age January 13, 2005 700+ words
Virgin Records has commissioned Weapon 7 to create an interactive TV campaign to promote the launch of the new album from the Chemical Brothers. The campaign allows interactive viewers to sample the forthcoming release by selecting tracks from...
- 'Mystery' Act Revealed -- Legendary David Bowie Rocks Final MGD Blind Date...
- Press release article from: PR Newswire September 20, 1997 700+ words
...new, some you'll like, some you won't." Bowie, a Virgin recording artist, performed hits from his most recent album...Fighters and Supergrass at The Fillmore in San Francisco. The Chemical Brothers appeared as the surprise opening band and got the crowd going...
