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Byline: Dean Takahashi
May 13--The Microsoft Xbox 360 unveiled on MTV Thursday night isn't just a video game console. It's version 2.0 in Bill Gates's plan to take over your living room.
Beyond being a killer machine for gamers, the Xbox 360 makes good on the company's original plan in 2001 to unleash a "Trojan horse." That is, consumers buy the console as a game box, but they use it for all sorts of digital entertainment. The Xbox 360 goes on sale this fall but Microsoft has not revealed its price.
"We are No. 1 out of the box with this next generation," said Microsoft Chief Executive Steve Ballmer in an interview with the Mercury News on Thursday. "That's always an advantage. We've got a super product. We've got super momentum."
To make sure that message gets heard, Microsoft launched the Xbox 360 …