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Johnston Press direct offensive to bolster online used-car sales.(Brief Article)

Precision Marketing

| May 06, 2005 | COPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Regional newspaper group Johnston Press is rolling out an integrated campaign to direct readers to online used car service Motors Today.

Clark McKay and Walpole North is handling the promotion, which uses the strapline 'Mad about motors'.

The initiative will comprise a series of viral emails, bus-side posters, and TV and radio ads, as Johnston aims to reach 4 million targets. A 12-week press campaign will also run in the publishing group's regional titles.

Andy Prior, …

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