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The Work: New Campaigns - UK.
ONE TO LOOK OUT FOR - ABBEY - FLEXIBLE MORTGAGE LAUNCH Project: Flexible Mortgage launch Client: Jeremy Davies, brand and communications director, Abbey Brief: Develop a new communications idea for Abbey that is radically simple but sharp enough to cut through the clutter Creative agency: WCRS Writer: Gary Knight Art director: Tim Robertson Planner: Roisin Robothan-Jones Media agency: MindShare Media planner: Steve Henderson Production company: HLA Director: Simon Ratigan Editor: Adam Spivey, Speade Post-production: Finish Audio post-production: 750 mph Exposure: National TV
The campaign also reveals Abbey's new logo - the bank's name in a red cube, which ...
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