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Brand Blair vs Howard's Way.(Tony Blair)
Negative ads, low media spend and the lack of coherent branding mark this election, Larissa Bannister writes, while Harriet Harman and Archie Norman review the Labour and Tory tactics.
The big story of the 2005 general election, at least as far as advertising is concerned, is that media spend during the campaign period looks likely to be a great deal less than at the last election.
DM, telephone canvassing and e-mail have all played increased roles, but poster activity has been considerably reduced this year, and almost nothing has been spent on press.
So closely have the main parties focused on a targeted approach that many voters will barely ...
- After narrow Labor victory, Tony Blair now a sitting duck.
- Newspaper article from: Chicago Tribune (Chicago, IL) May 7, 2005 700+ words
...their gains, the Liberal Democrats, Britain's third...Charles Kennedy, the Liberal Democrats benefited most from...party left (to the Liberal Democrats) and right (to the Conservatives). "Tony Blair tried to persuade...
- Their hour come round at last? Liberal Democrats' conference.(UK politics...
- Magazine article from: The Economist (US) September 29, 2001 700+ words
...Kennedy has seen the light How the Liberal Democrats plan to become the main opposition party TONY BLAIR'S decision to recall Parliament...their conferences to two days. The Liberal Democrats, whose meeting was held this week...
- New Liberal Democrats, new radicals
- Newspaper article from: The Independent - London DONALD MACINTYRE July 16, 1996 700+ words
...election results and then Tony Blair's accession to the Labour...Labour could muster, the Liberal Democrats survived and won. In so...landscape transformed by Tony Blair. What's more, the Liberal Democrats now have a mission. And...
- Taxing credulity: Liberal Democrats. (tax changes proposed by the British...
- Magazine article from: The Economist (US) August 20, 1994 700+ words
WHAT the Liberal Democrats need are new, intelligent...different from those of Tony Blair's Labour Party...for example, the Liberal Democrats' proposal that half...and spending. The Liberal Democrats float the use of referendums...
- Paddy's new perch.(UK Liberal Democrats party leader Paddy Ashdown)(Column)
- Magazine article from: The Economist (US) September 16, 1995 700+ words
WHILE all eyes have been on Tony Blair's modernisation of the Labour Party, the Liberal Democrats, Britain's third party, are having a quiet modernisation all of their own. Gone is the Paddy Ashdown of last year, brooding...
- With friends like these.(British marxist magazine Marxism Today attacks Prime...
- Magazine article from: The Economist (US) October 24, 1998 700+ words
THE Tories secretly admire him. The Liberal Democrats, not so secretly, want to join his winning team. So to hear people spit real bile at Tony Blair you have to visit his erstwhile friends on the left, the Marxism Today crowd who likened 18...
- Charles Kennedy and the riddle of Romsey.(Liberal Democrats in Great...
- Magazine article from: The Economist (US) May 13, 2000 700+ words
...threatening abruptly to rise like a phoenix. The Liberal Democrats under Charles Kennedy have also enjoyed a remarkable...since last week. On May 4th, the same day that Tony Blair suffered his expected humiliation in London, and...
- Leading article:It pays to listen to the Liberal Democrats
- Newspaper article from: The Independent - London September 23, 1996 700+ words
...Similarly, the Liberal Democrats have pushed...enthusiasm than Tony Blair has so far...election, the Liberal Democrats are still advocating...falls to the Liberal Democrats to persuade...effectively in Tony Blair. But the creative...