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Opinion: Perspective - Beattie's departure rips the heart out of TBWA.(resignation of Trevor Beattie from TBWA/London)(Column)
Every once in a while, a rumour emerges that seems so utterly impossibly surprising that it must absolutely be true. So: Trevor Beattie quitting TBWA\London to launch a start-up with Andrew McGuinness? You couldn't make that one up, right?
Even so, when rumour became fact this week, it had all the shock value of a Conservative landslide. And in the best traditions of 'bugger-me' Campaign front pages, this one has turned out to be truer and more stunning than the industry's most accomplished rumour-mongers could conjure. A Beattie/McGuinness start-up along with Bil Bungay, Beattie's most loyal creative partner, is one of those stories guaranteed to get an editor slavering.
It's not just that three key executives have quit one of London's biggest agencies. It's these three particular people. Oh, all right then ... it's one particular person: Beattie has become the country's best-known advertising man and has done more than anyone in recent years to put the job of advertising creativity on the popular map.
The trio represents one of the most talented breakaways the business has seen, but it's also the timing of their departure that raises the interest stakes. Beattie has been wedded to TBWA, to its people and its clients for so long that he seemed more than the agency chairman, more part of its DNA (and vice versa). McGuinness, meanwhile, has spent the past few years developing a new model for TBWA, including content creation divisions and integrated media strategy, but there's still work to be done. Bungay, particularly now that Paul Silburn has left for Fallon, was one of the keys to the agency's creative reputation.
So this is not a natural break-point for any of them. On the other hand, TBWA's 2004 was not a vintage one for the agency, despite winning the Grand Prix at Cannes. The agency's billings fell by 37 per cent after the loss of clients such as 3 and Thomas Cook. So are the three bailing out while the agency is in tailspin?
The critics ...
- BMB captures McCain business from TBWA.(Beattie McGuinness Bungay wins a deal...
- Magazine article from: Campaign June 2, 2006 700+ words
Beattie McGuinness Bungay has...in March this year. TBWA\London, its incumbent...start-up. Trevor Beattie, the BMB co-founder...was the chairman of TBWA. The account was widely expected to follow Beattie to his new agency after...
- The Week: BMB deal collapse offers stability to TBWA management.(Beattie...
- Magazine article from: Campaign October 17, 2008 700+ words
The future of the TBWA\London senior management...proposed deal to buy Beattie McGuinness Bungay. Keith Smith, TBWA\'s president, international...It is thought that TBWA had tabled an offer...BMB founders, Trevor Beattie, Andrew McGuinness...
- MILLS ON ... THE TREVOR EFFECT.(TBWA's Trevor Beattie)
- Magazine article from: Campaign Mills, Dominic April 9, 1999 700+ words
...Madonna and, not least, Trevor Beattie. No, I'm not joking. A...which is creative director of TBWA, just in case you were wondering...out from the pack, this gives TBWA a tremendous advantage. While...articulate the differences between TBWA and any other top 20 agency...
- McCain shifts pounds 15m business from TBWA to BMB.(Beattie McGuinness...
- Magazine article from: Marketing June 1, 2006 700+ words
...the past three years, TBWA\London, declined...the account. Trevor Beattie, co-founder of BMB...instrumental in the win. As TBWA's former chairman...been anticipated since Beattie left to launch BMB last May, but TBWA contractually barred...
- BDH\TBWA beats Beattie McGuinness Bungay to pounds 10m GHD.(advertising...
- Magazine article from: Campaign February 9, 2007 700+ words
BDH\TBWA has beaten Beattie McGuinness Bungay to the haircare brand...with eight agencies in the fray. BDH\TBWA will be responsible for all of the company...Matthews, the chief executive of BDH\TBWA, said: 'GHD is a fantastically sexy...
- Beattie quits TBWA for start-up.(Beattie McGuinness Bungay)
- Magazine article from: Campaign May 6, 2005 700+ words
...McGuinness Bungay. Trevor Beattie, Andrew McGuinness...have resigned from TBWA\London to launch a start-up called Beattie McGuinness Bungay...and the end of the TBWA-created Labour Party campaign. Both Beattie and McGuinness worked...
- DIARY: WARL incites Beattie's wrath with its attempt to impress fcuk...
- Magazine article from: Campaign October 25, 2002 700+ words
...relationship with his own advertising agency, TBWA/ London. (Er, no clues from the stack...Marks passed the letter on to Trevor Beattie, who fired off his own response. 'Stephen...before you started.' In a final dig, Beattie adds: 'I have taken the liberty of enclosing...
- Beattie named best creative director.(TBWA/London chairman Trevor...
- Magazine article from: Campaign December 12, 2003 700+ words
Trevor Beattie, the chairman and creative director at TBWA\London, triumphed at the Best...partnership with Bil Bungay. Beattie beat top names including Saatchi...was named best typographer. TBWA's Matt Shepherd-Smith and...
- Analysis: TBWA/Worldwide looks to bring breakaway into agency network.(plans to...
- Magazine article from: Marketing Week October 9, 2008 700+ words
...biggest suitor is TBWA/Worldwide, the...suggest that Trevor Beattie, Andrew McGuinness...UK or abroad - Beattie has previously...others. Meanwhile, TBWA, the once lauded...system since leaving TBWA. Another source adds that Beattie believes he has...
- Beattie & Bungay pick up elephant.(Trevor Beattie, Bill Bungay of TBWA/London...
- Magazine article from: Campaign Ward, A. June 1, 2001 700+ words
...Dianne Croll and created by Trevor Beattie, TBWA's chairman and creative director, and Bill Bungay, his art director. Beattie and Bungay took receipt of their...elephant, at a lavish ceremony in TBWA's car park. The presentation was...