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Editorial: FCB cultural inertia has held back growth in UK.(Editorial)
Cultural change doesn't come easily to FCB. Not only has Jonathan Rigby abruptly departed as the managing director of its London office, but he is taking the intellectual property rights to the agency's Sandpit concept with him.
The alliance of independent communication specialists brought together under one roof at FCB was very much Rigby's brainchild, but one that was at odds with the network's positioning. Then there were doubts about whether such a collaboration would work without FCB having direct control of the disparate parts.
In another environment, Rigby might have succeeded. In FCB, Sandpit was a transplant the agency was always likely to reject. Odds are that after casting Sandpit out, FCB will revert to type. Everything in its recent history, a litany of unwise acquisitions in which critical mass was bought at the price of cultural dilution, suggests this will be the case. And there seems little prospect the London outpost will not remain the enfeebled operation it has been since the loss of the British Airways account 23 years ago.
In the fast-moving world of global communications, FCB ...
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