Close-Up: Newsmaker - AMV's quiet man will let his work do the talking.(Abbott Mead Vickers/BBDO Ltd.)

But Brazier will need to cultivate a more outgoing persona to accompany his undoubted creative talent, Noel Bussey writes.

Paul Brazier has a lot on his plate at present. And its not just his new job as the executive creative director of Abbott Mead Vickers BBDO.

Just under a fortnight after becoming a dad for the second time, he has to get to grips with another role. Like fatherhood, there's pressure, excitement and months of hard work ahead. What's more, the pressures are compounded by landing arguably the biggest creative job in London.

The job means having to fill some big shoes. They formerly belonged to Peter Souter, for eight years, and to David Abbott before that.

Brazier does seem to be taking all of this in his stride, though, and is riding a wave of good fortune at the moment. Only six days after stepping into the executive creative director position at AMV, his second child, Jude, was born. Three days after that, AMV retained the pounds 47 million Sainsbury's creative account.

'I really should buy a lottery ticket as well,' he says, 'as this really seems to be my week, although it is a little tiring. But I've been flattered by everyone's reaction and flattered to be offered the job.'

Being only the third creative director in AMV's 27-year history adds pressure to the job, which is compounded by the agency's need to improve its creative output. Many think it has dropped since Abbott headed out of the door, the door which still boasts his name.