AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-132185640/world-north-wilksboro-lowe.html" title="Facts and information about The World: North Wilksboro - Lowe's puts dollars 300m business up for pitch.(Brief Article)">The World: North Wilksboro - Lowe's puts dollars 300m business up for pitch.(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
The World: North Wilksboro - Lowe's puts dollars 300m business up for pitch.(Brief Article)
The US home improvement chain Lowe's is reviewing its dollars 300 million creative and media account.
The North Carolina-based retailer has invited a number of unnamed agencies to join the pitch with the incumbents, McCann Erickson Worldwide and Universal McCann.
The Lowe's accounts have been with the Interpublic agencies since 1999.
Lowe's is the US's second-largest home improvement chain after ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Strategies: Sony gets it together; Consolidation key to being digital...
- Magazine article from: Advertising Age Linnett, Tobi Elkin And Richard February 4, 2002 700+ words
...Canada, at Interpublic Group of Cos.' Universal McCann, New York. Universal McCann has had Sony Pictures' media business...planning, interactive and print buying. Universal McCann handles buying and planning for Microsoft...
- McCann creates cross-selling unit; UM Cross Media Council seeks to address ad...
- Magazine article from: Advertising Age Linnett, Richard February 12, 2001 700+ words
...across their properties. Now Universal McCann USA has come up with a way to evaluate and buy such deals. Universal McCann's UM Cross Media Council...broadcast and programming at Universal McCann, the media arm of Interpublic...
- IN BRIEF: Carbon Trust splits media buying account.(media buying business will...
- Magazine article from: Marketing Week March 22, 2007 700+ words
The Carbon Trust has split its #12m media buying account between Universal McCann and Carat. Carat will handle online and outdoor media, while Universal McCann will be responsible for television, press, radio, cinema and sponsorship...
- Royal & SunAlliance.(Digests)(Universal McCann)(Brief Article)
- Magazine article from: Marketing Week May 13, 2004 700+ words
Royal & SunAlliance has appointed Universal McCann to handle media buying for its More Than brand following a four-way pitch.
- IN BRIEF: Black and Decker reviewing account.(Universal McCann)(Brief Article)
- Magazine article from: Marketing Week February 2, 2006 700+ words
Black & Decker, the tool manufacturer, is understood to be reviewing its #25m pan-European media planning and buying account. Universal McCann is the incumbent. Copyright: Centaur Communications Ltd. and licensors
- IN BRIEF: Carat.(Carat Espace won Black and Decker International from Universal...
- Magazine article from: Marketing Week September 7, 2006 700+ words
Carat has won Black & Decker's #25m pan-European media planning and buying account from Universal McCann, as tipped in Marketing Week last week. Copyright: Centaur Communications Ltd. and licensors
- Mary Gerzema; President - U.S., Universal McCann.(promotions)(Brief article)
- Magazine article from: Advertising Age Creamer, Matthew May 29, 2006 700+ words
...was promoted to U.S. president of Universal McCann in February, she was faced with a...activity, from the reorganization of Universal McCann's digital operations to the hiring...operational challenges that stem from Universal McCann's financial separation from McCann...
- UMI recruits following promotion for MD.(Agencies)(Universal McCann...
- Magazine article from: New Media Age January 8, 2004 700+ words
Media planning/buying agency Universal McCann Interactive is taking on new recruits...Blackden to the role of joint MD of Universal McCann at the end of last year. The company...new offices as part of its parent Universal McCann Manchester's move into shared office...
