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The World: Boston - Radio Shack hires Arnold for dollars 250m ad account.(Arnold Worldwide Partners)(Brief Article)
Radio Shack, the American consumer electronics retailer, has awarded its dollars 250 million advertising account to the Boston-based Arnold Worldwide.
Advertising was previously created by the company's in-house agency, Circle R Group, but Radio Shack decided to seek outside help in a bid to revitalise its brand following a drop in sales in 2004.
The announcement follows a ten-week review with Deutsch LA, ...
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