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New York - ZenithOptimedia wins dollars 75m Maybelline.(Brief Article)
ZenithOptimedia has won the dollars 75 million Maybelline media planning and buying account from the incumbent, Initiative.
The L'Oreal-owned business is managed under the same division as L'Oreal's Garnier brand, which is already handled by ZenithOptimedia in the US.
The win comes as L'Oreal continues ...
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