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Media: A Moment with Marquis.
Nowadays, everything is a brand. Have you noticed? Not just Marmite or Rice Krispies or Finish dishwasher powder, but everything from the NHS to Britain to Beckham to the Labour Party.
Is this helpful? Does it add value to a term at the very heart of what we in this business are trying to create? We know what is meant by, for example, calling a political party a 'brand': most things in this world are more than the sum of their parts and this is a passable definition of what a brand is. What's more, you can be sure that all the major parties talked and thought about themselves as brands in the run-up to this election.
But the truth is they aren't brands, can't be brands. They don't and won't obey some of the obvious rules of branding. For one thing, political events are not remotely susceptible to advertising. Over many years, the parties have used advertising (some of it very good) without it having any discernible effect on the outcome of an election.
True, political parties choose to adopt some of the trappings of branding - logos, corporate looks, music, straplines etc - but there is precious little evidence any of this actually works. Remember the famous Kinnock makeover in the 80s? Cue the next Thatcher landslide.
By the time you read this, we'll know - or be close to knowing - the outcome of this ...
- AUBURN WAITS AND HOPES\ WIN UNLIKELY TO SWAY VOTERS.(Sports)
- Newspaper article from: The Cincinnati Post (Cincinnati, OH) January 4, 2005 700+ words
...line. With a 16-0 lead, Auburn looked as if it was ready to put the pedal down for the sort of convincing rout that might sway voters. Virginia Tech (10-3) seemed almost incapable of mounting a comeback after Pace's missed field-goal attempt. But...
- Hoping to sway voters, rich activists give vast sums to independent committees.
- Newspaper article from: Knight Ridder/Tribune Business News September 21, 2004 700+ words
By Michael Kranish, The Boston Globe Knight Ridder/Tribune Business News Sep. 21--WASHINGTON -- Peter B. Lewis is one of America's most colorful billionaires. He is chairman of Cleveland's 26,000-employee Progressive Insurance Corp., owns one of the world's largest yachts, and is a major backer of
- Concerns over growth sway voters; Cities including Corcoran and Maple Plain...
- Newspaper article from: Star Tribune (Minneapolis, MN) Steverman, Ben November 10, 2004 700+ words
Byline: Ben Steverman; Staff Writer MAPLE PLAIN Maple Plain's next mayor, longtime Council Member John Sweeney, is likely to take a slower approach to plans for a stoplight at Hwy. 12 and Budd Street. The so-called "Budd light" was the hottest issue in the race between Sweeney and incumbent Mayor
- Patronising show should sway voters.(Business)
- Newspaper article from: Evening Chronicle (Newcastle, England) November 2, 2004 700+ words
If ever there was a moment of clarity in the morass of information and misinformation about whether we need a regional assembly or not, it came on BBC Two's QI quiz show. The predominantly Southern panel consisted of the usually charming and amusing Stephen Fry (born in Hampstead), the endearingly
- EDITORIAL: Money to sway voters shouldn't be anonymous.(Editorial)
- Newspaper article from: American News (Aberdeen, SD) August 15, 2007 700+ words
Aug. 15--OK, so a judge says the law that allows an anonymous donation was legal even though it ended up financing a ballot issue campaign. But that doesn't mean it's right. Rep. Roger Hunt took a $750,000 contribution for his corporation, Promising Future. The money was then given to
- Do political ads sway voters?(politics & media)
- Magazine article from: St. Louis Journalism Review Jones, Terry September 1, 2008 700+ words
Both the McCain and Obama campaigns are running their television ads in Missouri. It's the overture for what promises to be more than a one billion-dollar buy nationally before the November 4 election. That total includes both the candidate-sponsored spots as well as those paid for by political
- Bishops fail to sway voters in 2008 election.(The Church and State)(Brief...
- Magazine article from: Conscience December 22, 2008 700+ words
IN THE LEAD UP TO THE 2008 US election, nearly 70 bishops issued statements which sought to sway the minds of Catholic voters. A number of these statements overtly denounced prochoice candidates in what may be a violation of the church's tax-exempt status. Bishop Robert Finn of Kansas City was
- Paper picks fail to sway voters; Effect of candidate endorsements seen as...
- Newspaper article from: The Washington Times October 19, 2004 700+ words
Byline: Jennifer Harper, THE WASHINGTON TIMES In keeping with a long-standing election-year rite, the nation's newspapers are proffering their editorial endorsements to President Bush or Sen. John Kerry as Election Day nears. As of yesterday, the Massachusetts Democrat led Mr. Bush by 48 papers to
