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Media: Lifeline - Channel 4's digital ventures.(Channel 4 Television Co.'s service launch)(Chronology)
From FilmFour to More4,the broadcaster's multichannel land-grab
1998: Having succeeded Michael Grade as Channel 4's chief executive, Michael Jackson (pictured) embarks on an expansion strategy with the launch of a subscription film channel, FilmFour. Channel 4 is determined to stake its claim as a player in the predicted digital land-grab.
2000: The strategy accelerates as Jackson launches a dedicated horse-racing channel, attheraces, followed in 2001 by E4 - both available only on subscription tiers on digital cable and satellite. A new structure, called 4Ventures Limited, is introduced to keep the digital businesses totally separate from Channel 4's core terrestrial public service broadcasting activities.
2002: Mark Thompson succeeds Jackson as the chief executive. His main task is to firefight a growing financial crisis. Jackson's strategy had been slowly unravelling as the recession deepened; now losses at 4Ventures drag the whole Channel 4 organisation into the red. Thompson makes drastic cuts, closing the horse-racing channel and winding down FilmFour's film production arm at the end of the year.
2004: Thompson leaves for the BBC director-general job and is succeeded by Andy Duncan (pictured). Duncan reintegrates E4 and the planned channel More4 into ...
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