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Manning Gottlieb OMD celebrates pounds 30m Sony BMG win.(Brief Article)
Sony BMG, the newly created music group, has handed its pounds 30 million UK media planning and buying account to Manning Gottlieb OMD.
The agency, which was the incumbent on the Sony Music business before the merger with its rival BMG, triumphed in a final head-to-head battle with Vizeum, the BMG incumbent.
Sony BMG called the pitch late last year and initially had a longlist of nine agencies to compete for the business. This was whittled down to four agencies before the final stage between Manning Gottlieb and Vizeum.
The merger ...
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