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Karmarama lands Coleman's account.(Brief Article)
Karmarama has picked up the brief to reposition the Coleman's condiments range after a pitch against Fallon and Vallance Carruthers Coleman Priest.
The win sees Karmarama join Unilever's roster. The brand has not advertised since the late 90s.
Beil Gledhill, Coleman's marketing manager, said: 'We liked Karmarama's willingness and ability to work across a variety of channels, including everything from advertising to licensing ideas.'
The win comes in the same week that the agency was appointed to launch Zopa, an online financial brand.
Zopa aims to allow individuals to borrow money from other individuals, with the lender ...
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